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Breakpoint Services
Breakpoint delivers clients a customized set of business solutions in three primary areas of practice:
Business Development
- Expansion – New Platforms, Markets, Territories
- Enhancement – Quick “Ramp-up” for current and new initiatives
- Strategic Partnership Development – Marketing, Content, Technology, Distribution
- Process Improvement – Targeting, Projections, Deal-flow, Resource management
- M&A/Funding – Strategic Advisory Services
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Sales and Sales Support
- Initiate Key Relationships
- Close Deals -- Major Accounts; Multiple Classes of Trade
- Create & Manage Sales Pipeline
- Evaluate & Refine – Sales projections, forecasts, staffing and processes
- Train Sales Staff – Digital & Mobile Media, Cross-Platform, Sponsorships
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Strategy and Planning
- Digital & Mobile Brand Strategy
- Content
- Ecommerce; Mcommerce
- Marketing
- Operations
- Advertising Sales – Positioning, Inventory management
- Sponsorship – Development, Marketing, Pricing
- Website Development – RFP to SOW
- Mobile Platform Development – RFP to SOW
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Breakpoint Approach
Breakpoint is “hands-on.” We work directly with clients and their staff, customers and prospects. Our process is clear, linear and based on our deep experience and a shared roadmap to achieve-able results. Every engagement is different, but virtually all proceed through the fundamental phases of work that are the building blocks of our approach to delivering for clients:
- Evaluation — Breakpoint gathers business objectives, product requirements and marketing data. Then we “do our homework” and create clear goals and deliverables that meet our clients’ business needs.
- Development — Breakpoint targets the opportunities and plots the most effective course of action. We consider all paths to success and communicate a clear roadmap.
- Execution — Breakpoint implements. We focus on strategy, results and accountability.
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