Team
Our partnership is the natural result of a series of successful business collaborations that extends over twenty years. We’ve been fortunate to work with brilliant creative thinkers and technologists, helping them build businesses that leverage the collision of content and new media delivery platforms – And we’ve had a lot of fun doing it.
From some of the earliest installed media kiosks at retail to cutting-edge mobile applications, our role has been to help content owners, technologists, retailers, brands and agencies to build innovative products and services and bring those products and services to market. We have a unique and complimentary skill set that allows us to quickly accelerate business growth across multiple categories and market segments.
Our mission has always been to drive growth and maximize revenue opportunities.
Gary Geller
Founding Partner
Gary has a reputation as one of the most knowledgeable, effective and focused sales and business development executives in any arena. His breadth of experience and industry-wide credibility has landed him and his clients across the table closing deals with important business partners including Amazon, Best Buy, iTunes/Apple, Wal-Mart, and dozens of other game-changing companies.
As a founding partner of Breakpoint Digital, Gary focuses on managing high-level relationships with decision makers in retail, ecommerce, entertainment media and consumer electronics and beyond.
Before founding Breakpoint Digital, Gary held the position of SVP Sales for Strands, whose social recommendation engine provided real-time recommendations of products and services over connected devices. Prior to Strands, Geller was SVP Sales at Muze Inc (later sold to Macrovision/Rovi). As one of Muze’s first employees, he established relationships and closed deals to roll out Muze’s products among a “who’s who” of national big-box and specialty entertainment retailers.
As retail came to the web, Geller was instrumental in the continuing development and expansion of the company from a simple data provider to a technology and service partner. Geller is responsible for securing, developing and managing Muze’s major accounts including Amazon, Best Buy, Yahoo!, Wal-Mart, Rhapsody, Netflix, Buy.com and many others.
Before joining Muze, Gary Geller had a diverse entertainment career. In 1980 he co-founded Effanel Music, America’s premier mobile recording company sold to XM Radio in 2004. Building on relationships developed through Effanel, Geller branched out and began producing nationally syndicated live radio concerts for NBC “The Source” including such artists as: Santana, Cyndi Lauper, The Judds, etc. He later managed high-profile international tours for such artists as the Rolling Stones, Living Colour, Van Halen, the Sex Pistols, George Benson, David Sanborn, and Al Jarreau, among others.
Scott Lehr
Founding Partner
With over 14 years as a senior-level manager and executive leader of sales and business development teams in the digital media services industry, Lehr has developed an uncanny business prowess, leading him to achievements in international, strategic, and domestic partnerships. Scott has experience negotiating complex agreements with major media, retail, internet, CE, Mobile and entertainment companies, including global brands such as Apple, AT&T, Sony, Fox, Microsoft, eBay, AOL and Yahoo!
As a founding partner of Breakpoint Digital, Scott focuses on go-to-market strategy, structuring business development and sales plans as well as managing many high-level relationships on behalf of Breakpoint clients.
Prior to founding Breakpoint Digital, Lehr was VP Sales, Strategy & Business Development for MusicIP where he led all business related activities, including revenue generation, strategic partnership development, as well as product and go-to-market strategies for both consumer and b2b initiatives domestically and internationally.
Previously, Scott was SVP Strategy & Business Development at MyStrands and earlier served over 11 years building the sales and business development organization for Muze Inc, where he held various titles including VP of Corporate Development and VP of Global Business Development.
While at Muze, Lehr was responsible for expanding the licensing business to emerging platforms and opportunities in search, consumer electronics and mobile as well as the planning, development and management of the Muze Client Services group. Lehr also had a major role in the company’s international expansion, managing the expansion into Japan, China and Europe, serving as member of the Board of Directors for Muze Europe LTD.
Senior Advisor
With more than 18 years’ experience in technology, media and entertainment, Michael has focused on helping brands, agencies, content creators and publishers to engage audiences through creative application of emerging media platforms.
Currently, Michael is VP Mobile at Undertone, a leading provider of quality display, high impact and video experiences for advertisers, publishers and the global audiences they serve.
Previously, Michael was a partner in Breakpoint Digital, where he consulted major content owners and brands to develop integrated mobile content and marketing strategies and advised Breakpoint Digital’s many start-up clients on strategy to penetrate mobile markets.
Prior to Breakpoint Digital, Michael held the position of Senior Partner, Group Director Mobile Technologies at GroupM (A WPP Company) where he led mobile strategy for clients in categories such as CPG, pharma, financial, QSR/retail, and telecom. Previously, Michael held the position of VP Sales at Crisp Wireless where he helped top-tier content publishers and brands to launch many of the mobile web’s earliest significant properties and campaigns. These include USAToday/Gannett, Tribune, NBC, NPR, A&E, Discovery, E!, Comcast, Bravo, Washington Post/Newsweek/Slate, Fandango, Burger King, Unilever, Cars.com and others.
Earlier, Michael was Director of Industry Relations at Muze Inc, where he managed relationships with senior executives at music labels, home video distributors and book publishers and launched the company’s audio streaming products for retailers. As principal of Traction Media Group, Michael launched innovative projects for marketers including V2 Records, Maxell, Subway and Nikon.
Previously, Michael managed major recording artists, was a key player in the development of two-time Grammy winning/RIAA Platinum recording artist, Living Colour and produced music and sound design for advertising and television.
